Demand and sales promotion forecasting, price optimization

Sales forecasting is at the centre of your decision system! Effective optimization models come out from accurate forecasting!

With demand forecasting and sales promotion kept under control you stay ahead of competition while avoiding to loose huge opportunities! Building on forecasting and price optimization modelling, we draw out effective, fast and predictive commercial strategy (initial pricing, promotional pricing and markdown or discount pricing optimization).

Business analytics for forecasting and optimization

Nowadays you can't avoid to waive on:

• SKU daily forecasts
• forecast accuracy control and structural risks minimization
• simulation and optimization support (e.g., pricing, promotion, display/assortment and space optimization).

Choosing ACT Operations Research' analytics and forecasting systems

• accurate sales and promotion forecasts: that's different from giving you just generalist tools to attempt a forecasting model
• stand out global players technologies: ACT Operations Research' forecasts positioned first as accuracy in different bids (ex. on a 45,000 sales time series)
• reduce human effort with algorithms that automatically pick the right forecasts, spot extreme outliers and calibrate models
• the most advanced technology to keep errors and forecasting accuracy under control
• advanced models continuously improved (e.g., arima, neural network, support vector machine)
• scalability to large data sets and millions of time series and events
• the most complete suite built on optimization and simulation techniques (e.g. shopper insights, price optimization, out-of-stock detection).

ACT Operations Research' main products

• BEFORE! is the ACT Operations Research' technology for demand and promotion planning based on statistical forecasting and analytics (e.g. shopper insights, price optimization, out-of-stock detection).

ACT Operations Research offering includes SAS' powerful analytical and statistical tools that integrate with ACT Operations Research' optimization and forecasting engines.
ACT Operations Research provides customers with specialist support by building bespoke simulation models and state-of-art math optimization algorithms.